Hella Jongerius received worldwide recognition for her Soft Urn in 1994. A traditional vase made out of rubber. Her work, including this knitted lamp or this embroidered tablecloth is exposed all over the world including MoMa New York. Jongerius is famous for using traditional craftsmanship to create something completely new.
Jongerius has a love/hate relationship with the mass-production industry but nevertheless decided to corporate with companies like Vitra or Ikea. In her philosophy, mass production and craftsmanship can go hand in hand. For over two years, Jongerius has been developing a new range of colors for Swiss furniture giant Vitra.

Director: Noud Holtman, Camera: Jacko van ‘t Hof, Sound: Eric Leek, Editing: Niels de Roos, Creative Producer: Geert van de Wetering, Producer: Olivia van Leeuwen, Produced by Submarine, Music Sound Design: Pastelle Music, Commissioned by DutchDFA